Red Swan backs bold founders reshaping culture, technology, and systems - fueled by grit and grounded in personal experience. 💫

All-in-one childcare management brightwheel

Vertical farming & agriculture Bowery Farming

The future of money Coinbase

Create universal native Apps Expo

Retirement for small business Guideline

Quality men's grooming Harry's

Simple, secure identity verification ID.me

Modern investment management Juniper Square

Virtual Tour Software Matterport

Health insurance that makes sense Oscar

Interactive entertainment & gaming Scopely

Discover Events You Love SeatGeek

Digital Mortgage Closings Snapdocs

CRE Software Solutions VTS

Modern eyewear Warby Parker
Red Swans are great companies most of us never saw coming.
They are built differently. Once seen, they can’t be unseen.
They are built by entrepreneurs who create joy for their customers, provide meaning to their employees, and scare their shareholders by passing on premature acquisition offers.
When: As early as possible - we aim to be the first outside capital
Size: $500k+ at Pre-Seed, $1M+ at Seed, reserves for follow-on
Extra Credit: Internal momentum via flywheel effects, network effects, B2B2C sales and product-led growth