We believe the best entrepreneurs seek truth tellers. Humans who tell them not what they want to hear, but what they need to hear. 🎧

If Black Swans are unforeseen calamitous events, Red Swans are great companies most of us never saw coming. 🔮

They are built by entrepreneurs who create joy for their customers, provide meaning to their employees, and scare their shareholders by passing on premature acquisition offers.

They are movements as much as businesses, and we are honored to be a part of them.

Our Approach

We aspire to be the entrepreneur’s first institutional investor, helping to craft the right mix of funds and individual investors for the round. Our check sizes range from $500,000 at Pre-Seed to $1 million at Seed, with reserves for later rounds.

We’re open-minded across industries but actively seek out businesses that create their own internal momentum via flywheel effects, network effects, and product-led growth.